February 24, 2014 David Oliveira


Lisbon is the best city to live, invest and visit in Portugal, reveals a Bloom Consulting study on “city-brands” that evaluated and classified the effectiveness of each of the 308 Portuguese municipalities according to their performance in the areas of investment, tourism and talent.

The capital leads the ranking in all three categories. It is considered the best city to invest in, to live in and to visit. It is followed by Porto, the second best city for business, the third for tourism and the fourth best in the country to live in. Braga, Oeiras and Coimbra come immediately after.

Lisbon and Porto are the main gateways to Portugal for investors and tourists.

The regional ranking is marked by the isolated leadership of the municipality of Porto, followed by the municipality of Braga and the “cluster” of northern cities comprising GuimarĂ£es, Viana do Castelo, Maia and Matosinhos. Bloom highlights that seven of the 25 best-placed cities in the national ranking are located in the Northern region.

“A “city-brand” is an asset for municipalities. It should be managed in a way that enhances them and with the purpose of achieving different objectives. According to our methodology, there are three primary dimensions through which the potential of a “city-brand” can be tangibly gauged: commerce (investment), tourism and talent”, explains Filipe Roquette, general director of Bloom Portugal, in a statement.
Specialized in the work of “country-brands”, a little all over the world, Bloom Consulting has just started its activity in the Portuguese market. Based on this know-how acquired through the publication of the Bloom Consulting Country Brand Ranking, the consulting company developed, for the first time, the Bloom Consulting Portugal City Brand Ranking.

Font: Multicom

David Oliveira

David Oliveira is a seasoned professional in the transport and hospitality industry with a deep passion for delivering exceptional service. As the author behind the Transfers Blog and the founder of VipLimousines, David brings a wealth of knowledge and experience from years of ensuring that customers experience the best in luxury transport.David started VipLimousines with the mission to transform the way people view luxury travel, making it accessible and enjoyable for all occasions, from airport transfers to special events. Today, his company boasts a fleet of premium vehicles that cater to a variety of preferences, including iconic names like the Hummer H2, Lincoln Classic Limousines, and top-notch Mercedes-Benz models.In his blog, David shares insights on everything from navigating the local airports of Lisbon, Porto, and Faro to selecting the perfect limousine for your event. His commitment to transparency, quality, and customer satisfaction shines through in each article he writes.When David isn't managing his company or penning his latest blog post, he enjoys exploring the local Portuguese cuisine and spending time with his family. His motto in life is simple: "In the world of service, every detail matters.


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