Lisbon should increase its occupancy rate in the next two years. This is one of the main conclusions of the study prepared by PwC, with the support of the Hotel Association of Portugal and the Lisbon Tourism Association, presented yesterday in Lisbon. This is a study based on GDP growth and CPI of the various countries that compares the evolution of indicators occupancy, ADR, and RevPar, in eighteen European cities (London, Moscow, Zurich, Dublin, Rome, Barcelona, Lisbon, Amsterdam, Brussels, Paris, Edinburgh, Berlin, Frankfurt, Madrid, Prague, Vienna, Milan and Geneva).
In 2014, occupancy growth in Lisbon will be 1.1% and in the following year 2.7%, being the city that will grow the most in 2015. However, with regard to occupancy rate, the Portuguese capital will remain in 16th place in the ranking, with 65.7%, and in 13th place the following year, with 67.4%. “Lisbon will have a positive performance, it will grow next year without a doubt”, but as ten new hotels are planned to open, a thousand new rooms, occupancy will not grow at accentuated levels. According to Susana Benjamim, responsible for PwC, “in 2015, it is expected that with all the awards we have won, with the visibility that Lisbon is increasingly having, its growth of 2.7% will allow it to grow and move up to 13th place in the ranking”.